8 articles in this category
Here's a truth no content playbook will print: a perfect draft is often a dead one. I've seen editor sand down every rough edge until the component re...
In 1997, a small press in Portland published a memoir about growing up in a religious commune. The editor, now 72, still gets emails about it. Some ar...
Six months ago, a client sent me a 200-page sustainability report. The file was 45 MB. Forty-five megabytes. For a document that would be emailed to 1...
Here's the thing about structural revisions: they feel productive. You transition a segment, rewrite a transition, and suddenly the record looks tight...
Every few years, some old document gets dragged into a new fight. A 1787 constitution. A 1,400-year-old scripture. A corporate values statement writte...
Three years ago I published what I thought was my best component. Two thousand words, original research, tight argument. Today it gets maybe forty vis...
Imagine you've just been handed a 5,000-word article that will be republished at least five times over the next decade. Maybe it's a company whitepape...
So your platform is dying. Maybe Medium pivoted again. Maybe your self-hosted WordPress site got hacked one too many times. Or maybe the social networ...